Microsoft Introducing Copilot Search in Bing

Search engines have always been a gateway for acting on our desire for answers. Yet, an overwhelming amount of information against the background of an increasingly fast-paced world can constrain this very ambition.

When we set out to build the next evolution of search, we sought to solve this by asking ourselves one simple question, “What if there was a better way?”

That’s why today we’re excited to introduce Copilot Search in Bing. Copilot Search seamlessly blends the best of traditional and generative search together to help you find what you need – and meet you where you’re at in your discovery journey. All while supporting and building a healthy web ecosystem.

With intelligently curated information from Copilot Search, Bing is your AI-powered search and answer engine.

Copilot Search is rolling out today to everyone*. To get started, go to aka.ms/CopilotSearchinBing and start exploring. You can also access Copilot Search via bing.com either through the navigation bar or simply click on the suggested, related topics right under relevant answers in Bing.

Bringing you a better way to search​

We've all been there – sifting through links trying to find the needle in a haystack, especially when we’re on a time crunch and need a reliable answer, now.

Copilot Search in Bing brings state-of-the-art Copilot's AI to search, so you can spend less time scrolling through pages and more time discovering. Depending on your query, you’ll get an easy-to-digest summary of the most critical points, a clear answer, or a smart layout of information to help you find what you are looking for. We’ve set out to deliver helpful, clearly cited sources, plus rich, relevant data, images and videos from your favorite publishers and content owners to inspire you to explore further. No more hunting for bits and pieces across the web to find what you need. With Copilot Search, you get the best of both a traditional search engine and generative AI chat all in one.

Discover with confidence​

A clear answer is only the beginning. At Microsoft, we greatly value your trust in us and want to give you the confidence to validate and verify. That is why Copilot Search cites its sources prominently, so you know exactly where the information came from and can follow it for more context. With just a click, you can see a list of every link used to generate the curated answer.

We've designed Copilot Search with publishers and content owners in mind to support a healthy web ecosystem. In addition to the citations within the generative responses, we inline link the entire sentence or passage within the responses so you can easily navigate to the sources. We also include easy access to cited sources and all relevant web results at the top and they’re also highlighted prominently at the bottom of the result. This allows you to be just a click away from your favorite publishers and content owners.

Helping you explore deeper​

Copilot Search in Bing is designed to meet you where you’re at in your discovery journey. Maybe you’re looking for a straightforward answer to a question, which then prompts an unexpected idea or thought. Maybe a simple topic leads to a delightful rabbit hole. That’s why we’ve made it easier for you to kickstart your next discovery, find new angles for your search, and unlock the possibilities of where your curiosity can take you. Each Copilot Search result will have suggestions on related subjects. These clickable topics help you uncover new information and make deeper exploration easier than ever – all without losing context in a multi-turn experience.

Once you click a topic, results are quickly summarized, and additional follow-up searches will be suggested so you can continue exploring. Plus, in Copilot Search, your previous result is accessible from the same results page, making it simple to compile information around a single topic in context. You no longer have to stop at the first answer and start a new search – the next one is waiting for you.


Half the battle of searching the web is figuring out where to start. You need both a blank canvas and a lens to new possibilities. The new Copilot Search homepage is designed to help you start your search journey: Perfect for when you want to go heads-down to write a paper, learn something new, explore a passion project, or simply let your curiosity wander.

Satisfy your curiosity, anywhere​

We know that a lot of thoughts, questions, and ideas come up while you’re on the go. Copilot Search in Bing is also available on your mobile device, including through the Bing mobile app, so you can get summarized answers and information on the go.


We carefully designed the mobile experience to balance the rich summaries and the smaller mobile screen. It is an intuitive and seamless experience to allow you to get more and find what you’re looking for – on the go.

Built for you, the forever curious​

We’ve learned a lot since launching Bing Generative Search last year, and we believe this next phase truly reimagines search. Copilot Search in Bing is built to simplify the search process for you; seamlessly find a topic to explore within your everyday search flow or act on inspiration to search for not only what you want, but the depth you want.

We’re excited to see what you discover. Try Copilot Search now: aka.ms/CopilotSearchinBing. To learn more click here.

The Bing Team