I don't like people say: xxx is the best xxx software. At least, you should add: in my opinion, or in my experience. Otherwise, you should provide solid data, comparison before you make such claims.
For example, my experience with Macrium Reflect is not good at all. One time it even rendered my HDD not recognizable in WinPE after a backup/restore operation. IMO, Terabyte Image for Windows is the best between speed/compression ratio with superb reliability. For me it's the best but I don't shout around on this forum. This is not what this forums is supposed to be used. This is not a market where you advertise your favorite app with a dedicated thread with just your user experience without solid data support. It's OK it casually mention it in discussion how you feel about it, but posts such as this one should be discouraged, to say the least.