I downloaded the latest Acronis from Western Digital. It looks the same as Acronis Cyber Protect. It is free for 5 years. I suppose other Disk makers have the same deal. Actually I think the Acronis is somewhat less confusing to me than Macrium.
Free for 5 years for what was totally free in perpetuity with a drive purchase ?
With Macrium Reflect and most other major alternatives, the free version means just that i.e. FREE with no time bomb!
Edit 1: I downloaded it as pc had a WDS drive. Tried it by making backup but slower than Reflect. I will test a restore to a vhd.
Edit 2: As far as I can tell, no option to restore without booting from a usb drive or create a boot entry (probably can do manually with iso and creating bootable partition). With Reflect, I can initiate a restore from Windows 11, and it only goes to WinRE Mode if it needs to (updating OS drive). This makes it easy to clone/restore to vhds as no need to leave Windows environment.
Edit 3: managed to manually create boot entry and boot into WinRe mode. I could not find anyway of attaching a VHD (in Reflect, you can open a command prompt and attach vhd using diskpart). I am not saying this is not possible but not obvious if it is. If it is not possible, then this is a big weakness of this free version.
Like for like, the free version of Reflect is a lot more flexible and never expires. I suspect you could redownload 5yr trial again for ATI but I have no intention of wating 5 yrs LOL (drive will probably need replacing by then anyway).
About the only thing going for this ATI version (imo), is that its gui for beginners is pretty simple (Reflect's GUI for beginners is not the simplest but really does not take long to learn, if you follow ten/eleven forum tutorials. Having said that, I think AOMEI backupper is probably a better choice for absolute beginners, and no time bomb (albeit 5 years is a long time).
So in conclusion, these ATI free versions are ok if you just want to do relatively simple backup/restores (one plus is it has incrementals) but it is not that flexible and more advanced users will find it limiting, and would need to upgrade to paid version to get more flexibility.
Reflect's free version is more flexible, and even fairly experienced users find it adequate for their needs.
All imaging tools have pluses and minuses but I still firmly believe Macrium Reflect has more pluses than minuses than the alternatives but it does have one significant minus in the free version i.e. no incrementals, only differentials.
In the end, there is no right or wrong answer - select the tool that suits you. To me, it is no contest but hey, I am one user amongst a billion Windows users.
I bet that 95+ % of Windows users never make image backups, and a good fraction of those probably never make any backups at all.