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I'd think you have to sort out the (non-business) user base first:
Gamers (CAD'ers, DTP'ers, etc.) still run in a near-immutable dedicated machine, because this is their "livelihood".
- "I (barely) know how to turn it on." About 90 to 95% of the world, these folks have Windows, however Microsoft chooses to serve it up to them. Nothing really changes here, until the user chooses to learn more, and this group is done.
- "I run one OS (my OS), on one machine." About 4 to 5% of the world, nothing *will* change here (until they want to change), and this group is also done.
- "I want something better than either Windows or Linux." About 1% or less of that last 5%, this is a group of folks we can work with.
Gamers (CAD'ers, DTP'ers, etc.) still run in a near-immutable dedicated machine, because this is their "livelihood".
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- JustAboutEveryOS